The company also revealed an AI-powered video advertising tool at an event at CES in Las Vegas.

Disney wants a bigger slice of the mobile video business: The entertainment giant is planning to roll out a new vertical video product on Disney+ over the next year that will feature short-form content from the company’s entertainment portfolio, as well as news and sports.

The push into vertical video comes after ESPN entered the space with “verts” in its ESPN app, essentially creating a new sports highlight experience.

The company announced the product enhancements at an event at the Consumer Electronics Show in Las Vegas Wednesday.
“We want to bring the best of what makes our live products great, from ESPN to ABC News to Hulu Plus Live TV, all into this unified environment,” said Erin Teague, executive VP of product management, onstage at the event, which was streamed online. “We’re also thinking about mobile-first experiences. We know that mobile is an incredible opportunity to turn Disney+ into a true daily destination for fans, so that’s exactly what we’re going to do.”

“Over the next year, we’re introducing vertical video experiences on Disney+, think all of the short form Disney content you want all in one unified app,” she added. “Over time, we’ll evolve these experiences as we explore applications for a variety of formats, categories and content types for a dynamic feed of just what you’re interested in, from sports, news and entertainment, refreshed in real time based on your last visit.”

In addition to the vertical video push, executives from the company leaned into technology and artificial intelligence during the presentation, with AI-powered ad planning tools, and more notably an AI video generation tool meant to allow advertisers quickly develop and deploy CTV-ready ad spots.

The Source: https://www.hollywoodreporter.com/business/digital/vertical-video-coming-disney-plus-ai-1236467099/