HBO Max Sets Jan. 13 Launches in Germany, Italy and More Markets, March Launch in U.K., Ireland
The entries will be “completing its European rollout," says Warner Bros. Discovery.
HBO Max, the streaming service from Warner Bros. Discovery (WBD), will continue its international expansion with market launches in Germany, Italy, Austria, Switzerland, Luxembourg and Liechtenstein on Jan. 13. “This marks a major expansion of the service into key European countries,” WBD, which is currently the object of a bidding war, said on Wednesday. “The service is set to launch in the U.K. and Ireland in early 2026, completing its European rollout.”
HBO Max and HBO boss Casey Bloys later in the day detailed that the U.K. and Ireland launch would take place in late March.
Germany, Italy and the U.K. are big markets where HBO Max content is currently available under a long-running exclusive partnership with Comcast’s Sky.
The streamer, already available in more than 100 markets worldwide, according to WBD, on Wednesday touted that it will bring its “ultimate mix of best-in-class series, blockbuster movies, extraordinary real-life stories, and live sport” to millions of new potential subscribers via the upcoming market launches.
Among HBO Max’s content are such dramas as The Pitt, IT: Welcome to Derry, House of the Dragon, The Last of Us, The White Lotus, Euphoria, Industry, and the upcoming A Knight of the Seven Kingdoms, set a century before the events of Game of Thrones. Movies on HBO Max include Superman, The Batman, Dune, the Harry Potter franchise, and more.
