YouTube Surpasses Streaming Rivals in Canada
The Canadian TV industry's stats-collector reports the Google-owned platform won the local streaming wars as the top TV distributor in Fall 2025, the last period to measure YouTube's audience reach.
YouTube is now winning the Canadian streaming TV wars, according to Numeris, the country’s TV industry statistics collector.
After YouTube’s annual Upfront event in New York City on Wednesday, the Canadian office for the Google-owned platform released Numeris data for Sep. 1 to Nov. 30, 2025, the last period collected since YouTube boarded the Canadian platform-based ranking.
Numeris reported YouTube beat rivals Netflix, Prime Video and Disney on all platforms to be the most viewed video service for Canadian adults 18 to 44. According to the local audience measurement leader, YouTube had the largest ad-supported reach in Canada of streaming platforms on offer to Canadians, which includes local streamer Crave.
The fall 2005 snapshot of the Canadian streaming TV landscape follows on U.S. data from The Gauge report by Nielsen that has YouTube as number one in streaming watch time in the U.S. market against Netflix, Disney and Prime Video, among others.
